by admin | Nov 25, 2025 | Blogs
By Godwin Bonge Muhwezi At COP30 in Belém, Brazil, a broad alliance of governments, companies, Indigenous-peoples organisations and civil society announced the launch of the Scaling J-REDD+ Coalition, a global effort to accelerate jurisdictional REDD+ (J-REDD+)...
by admin | Aug 21, 2025 | Blogs
In recent years, ESG (Environmental, Social, and Governance) has become the shorthand for responsible business. However, many organisations continue to treat the environment as just one component of ESG, but in practice it underpins both the social and governance...
by admin | Sep 5, 2018 | Blogs
In the last article, I discussed the importance of creating a powerful brand culture through continuous engagement of internal stakeholders to relive the brand culture. In this article I focus on implementing a strategy to create competitive brands through internal...
by admin | Jul 28, 2018 | Blogs
Powerful brands are associated with cultural attributes that make the brands stand out. Brand culture is the basis for communicating the brand’s values and unique attributes in a way that differentiates it from the competition. Jean-Noël Kapferer, a renowned brand...
by admin | Dec 2, 2013 | Blogs
Successful brands don’t happen by accident. They develop through conscientious effort and sometime take years to build. Thus there is need to make brand strategy part of the overall business strategy. A brand strategy clarifies what you set out to do as an...
